We partner with innovative companies to help them navigate through the unmapped territory of diversity, inclusion, and belonging.

About Us

Founded in 2014, we support innovative companies to embed diversity and inclusion into the core of their business. We work with clients to design better products and processes, deliver exceptional services, and build company cultures where employees thrive and feel they belong.

We have worked with clients in Canada, U.S.A., China, Sri Lanka, Japan, and Vietnam, including tech start-ups, government, academic institutions, and corporations.

We bring an evidence-based research approach to this work, including qualitative interviewing, customized quantitative datasets, ethnography, and discourse analysis, and we pair this with our industry experience to design sustainable and transformative tactics with our clients.

We know that this work is challenging and there is no one-size-fits-all solution, but we persist because we desire to challenge the status quo. In fact, our ultimate goal as a company is to be put out of business - not because we couldn't hack it - because we’re no longer needed.

Our Services


We conduct assessments to identify areas of bias, inequity, and cultural challenges within companies.

Our evidence-based research approach often includes the use of a customized quantitative surveying tool, a series of qualitative interviews with employees, experts, and other key stakeholders, a discourse analysis of internal and external company communications, (including websites, policies, benefits, and work-perks), and on-site ethnography, where we review the accessibility of the physical office space. We also examine people processes including recruitment, hiring, growth, and development and offer to review a company’s product or service offering.

After we conduct our assessment, we analyze our clients' data and provide a detailed report of our findings and strategy recommendations for our clients.

Consulting & Advising

Once we have completed our assessment, we offer on-going consulting services to implement the recommended strategies. We often work with employees across all levels of an organization, from executive leaders to junior staff, across many functions. By building relationships throughout companies, we are better able to monitor our efforts and to ensure the long-term sustainability of our strategies.

We offer on-demand advising services to executives, HR and people managers, leaders of employee resource groups, and diversity leaders .

We also advise companies on their product and service offerings to ensure they meet the needs of a diverse and global customer base, and we often support organizations in the inclusive design of conferences and public-facing events.

Workshops & Keynotes

We work with people at all stages of the learning journey - from executive leaders through to the junior staff. We come to this work from a place of compassion and empathy; we understand that becoming socially conscious is a challenging and continuous process.

We offer customized content on a range of topics including, but not limited to Unconscious Bias, Allyship, and Inclusive Leadership. We also help clients to understand and discuss current news and navigate difficult conversations within their organization, including sexual harassment in the workplace.

All of our content is action-oriented, grounded in decades of research, and demonstrates our extensive industry experience. To accommodate a range of needs, we also offer one-on-one coaching, group workshops, and keynotes addresses.

Our Clients

Freshbooks logo
Ivey Business School logo
Intelex logo
Benevity logo
Government of Canada logo
Ceridian logo
Carproof logo
MAS Holdings logo

Our Team

Sarah Saska, BAH, MA, PhD

Co-founder & Managing Partner

Dr. Sarah Saska is an academic turned entrepreneur, working to guide innovation (and the disruption…

Andrea Rowe, BAH, MPA, PhD

Co-founder & Partner

Dr. Rowe is an innovator and policy leader with a track record of excellence in…

Ivana Lochhead headshot

Ivana Lochhead, BAH, MBA


Ivana Lochhead is a Brand and Marketing Strategist with a data-driven and human-centered design approach…

Rebecca Factor headshot

Rebecca Factor BAH, MSc


A graduate from the MSc program in Industrial/Organizational Psychology at Western University, Rebecca is driven…

Kanchana Arachchi headshot

Kanchana Arachchi, BAH, MLRHR


Bio coming soon! Pronouns: She/Her

Alison Terpstra headshot

Alison Terpstra, BAH


Alison is a passionate intersectional feminist who uses her background in history and political science…

Jobu Kondo headshot

Jobu Kondo, BFA, MDes

Inclusive Designer

Bio coming soon!

Malavika Kumaran headshot

Malavika Kumaran, BSc

Data Scientist

Bio coming soon!

Gordon Ramen the dog

Gordon Ramen

Resident Sock Thief

Our core team is supported by a broader team of researchers, consultants, inclusive designers, and data scientists.

Our Insights

Work With Us

Interested in learning more about the work we've done with our clients? Want to see how we can support your organization? Get in touch at hello@feminuity.org.

We are also in the process of building a team of dedicated professionals who are led by a desire to challenge the status quo and a love for people and possibilities. If you would like to join our team, we want to hear from you!