We partner with innovative companies to help them navigate through the unmapped territory of diversity, inclusion, and belonging.

About Us

Founded in 2014, we support companies to embed diversity and inclusion into the core of their business.

Combining an evidence-based research approach with industry experience, we help our clients design better products and services, and build company cultures where employees feel they belong.

Our team of researchers, consultants, data analysts, facilitators, and inclusive designers understand that there is no “one-size-fits-all” solution to this work, so we support our clients and help them build sustainable internal capabilities.

We have worked with clients in Canada, the U.S.A., China, Sri Lanka, Japan, and Vietnam, including tech start-ups, government, academic institutions, and corporations.

Our Services


We conduct assessments to identify areas of bias, inequity, and cultural challenges within companies.

Our evidence-based research approach includes survey data collection and qualitative interviews to start. We synthesize the data and learnings from the survey and interviews and from there, we explore many aspects of an organization, from their company and people processes, to their overall company offerings, to their communications, policies, and working space, as well as their existing diversity and inclusion efforts.

After we conduct our assessment, we synthesize our clients' data and learnings and provide a detailed report of our findings as well as strategic recommendations for our clients.


Data shows that regardless of where you are as an organization, whether as a pre-revenue start-up or an established brand, organizations that embed diversity and inclusion into the core of their business stand to innovate, grow, and outperform the competition.

We partner with our clients to design a strategic roadmap that touches on all relevant aspects of the business, from HR policies and recruitment processes to external communications.

We draw on our team of researchers, consultants, and inclusive designers to develop a strategic roadmap that can be implemented in a sustainable way.


We offer a “Decentralized Chief Diversity Officer” advising model, wherein we provide education and resources to employees to build internal organizational capacity, and to ensure the sustainability of these efforts.

We also offer advising services to executives, HR, people managers, employee resource groups, and diversity & inclusion leaders to support them in their work, such as inclusive design for conferences and events and ensuring the company's products and services meet the needs of a diverse and global market.


We come to this work from a place of compassion and empathy; we understand that becoming socially conscious is a challenging and continuous process.

We offer customized content on a range of topics including, but not limited to Unconscious Bias, Inclusive Leadership, and Belonging. We also help clients to understand and discuss current news and navigate difficult conversations within their organization, including sexual harassment in the workplace.

All of our content is action-oriented, grounded in decades of research, and demonstrates our extensive industry experience. We also offer one-on-one coaching, group workshops, and keynotes addresses.

Our Clients

Freshbooks logo
Intelex logo
Benevity logo
Government of Canada logo
Ceridian logo
Carproof logo
MAS Holdings logo

Our Team

Sarah Saska, BAH, MA, PhD

Co-Founder & Chief Executive Officer

Dr. Sarah Saska is an academic turned entrepreneur, working to guide tech and the innovation…

Andrea Rowe, BA, MPA, PhD

Co-Founder & Chief Research Officer

Dr. Rowe is an innovator and policy leader with a track record of excellence in…

Ivana Lochhead, BAH, MBA

Chief Operating Officer

Ivana Lochhead is a Brand and Marketing Strategist with a data-driven and human-centered design approach…

Rebecca Factor headshot

Rebecca Factor BAH, MSc


A graduate from the MSc program in Industrial/Organizational Psychology at Western University, Rebecca is driven…

Kanchana Arachchi headshot

Kanchana Arachchi, BAH, MLRHR


Bio coming soon! Pronouns: She/Her

Alison Terpstra headshot

Alison Terpstra, BAH


Alison is a passionate intersectional feminist who uses her background in history and political science…

Jobu Kondo headshot

Jobu Kondo, BFA, MDes

Inclusive Designer

Bio coming soon!

Malavika Kumaran headshot

Malavika Kumaran, BSc

Data Scientist

Bio coming soon!

Gordon Ramen

Chief Barketing Officer

Our core team is supported by a broader team of researchers, consultants, facilitators, inclusive designers, and data scientists. We're working to build a community of practitioners from across Canada to service our growing client roster.

Our Insights

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Read our latest report to learn about why we think that belonging is crucial to an organization's diversity and inclusion strategy.

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The Tech for All: Breaking Barriers in Toronto's Innovation Community report is the first of its kind, exploring diversity, inclusion and belonging (DIBs) in Toronto’s tech sector. We're proud that the DIBs Canadian Tech Survey that we developed with our partners at Fortay was used to collect the quantitative data. Check out the report here.

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Our Co-Founder and CEO is pleased to have supported the incredible team at Women in Tech World as an Editorial Advisor on "Canada's Gender Equity Roadmap: A Study of Women in Tech." To date, this research is the most extensive qualitative data set on the experiences of Canadian women in tech. Read the report here.

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Our Co-Founder Dr. Andrea Rowe has published the first comparative case study on Gender and Innovation Policy in Canada and Sweden in the International Journal of Gender and Entrepreneurship. The report can be accessed here.

Our Press

Work With Us

Interested in learning more about the work we've done with our clients? Want to see how we can support your organization? Get in touch at hello@feminuity.org.

We are also in the process of building a team of dedicated professionals who are led by a desire to challenge the status quo and a love for people and possibilities.

We gratefully acknowledge that Feminuity was founded on land that is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples, and it is now home to many diverse First Nations, Inuit, and Metis peoples. Toronto is covered by Treaty 13 signed with the Mississaugas of the Credit, and the Williams Treaty signed with multiple Mississaugas and Chippewa bands. Tkaronto is built on sacred land that is part of an agreement between Indigenous peoples and then extended to allied nations to peacefully and respectfully care for it. As an organization, we work to embed acts of reconciliation into our daily practice both internally as a team and externally with our clients and partners.