Since 2014, we've supported companies like yours to embed diversity, equity, and inclusion (DEI) into everything you do.
Driven by data, our evidence-based research approach helps you build diverse teams, equitable systems, inclusive products, and company cultures where people belong.
Our name was inspired by 'feminism' and 'ingenuity.' ‘Ingenuity’ is defined as something clever or inventive, and for us, 'feminism' refers to an equity-based movement that stands to benefit everyone. We believe that the combination of the two can help us all build better things and while also making things better, for everyone.
Diversity, Equity, & Inclusion (DEI)
For us, diversity isn’t a numbers game, it’s a core value. Equity isn’t a one-off initiative, it’s an intentional design choice. And inclusion isn’t a fleeting emotion, it’s a culture.
In our experience working with startups through to Fortune 500 companies, we have learned that an intentional focus on diversity, equity, and inclusion is critical as you grow and scale.
We help you to recognize bias and create transformative change in your company's culture and bottom line.
Are you ready to get started?
Supporting you to align leadership on the importance of this work and to secure the buy-in and resources necessary for your organization to begin its DEI journey.
AssessDriven by data, our evidence-based helps you understand your company's demographics, people's experiences of bias, exclusion, and cultural challenges, as well as the areas where your company is performing well.
DesignCreating a seamless transition between the design of your change strategy and its implementation. We work with you to set clear objectives and key success metrics. We ensure your initiatives are simple and feasible and we plan for ongoing progress tracking.
SustainSupporting you to build internal organizational capacity, as well as to manage and sustain your efforts. We provide ongoing education, resources, and coaching to members of your team to support range of DEI needs.
EducateWorking to meet you where you are along your learning journey. From managing bias to inclusive leadership and practices, all of our content is grounded in research and paired with personal discovery exercises, interactive dialogue, and experiential learning exercises.
Read our latest report to learn about why we think that belonging is crucial to an organization's diversity and inclusion strategy.
The Tech for All: Breaking Barriers in Toronto's Innovation Community report is the first of its kind, exploring diversity, inclusion and belonging (DIBs) in Toronto’s tech sector. We're proud that the DIBs Canadian Tech Survey that we developed with our partners at Fortay was used to collect the quantitative data. Check out the report here.
Our Co-Founder and CEO is pleased to have supported the incredible team at Women in Tech World as an Editorial Advisor on "Canada's Gender Equity Roadmap: A Study of Women in Tech." To date, this research is the most extensive qualitative data set on the experiences of Canadian women in tech. Read the report here.
Canada is home to a large and growing tech workforce but as the report, "Who are Canada's Tech Workers?" reveals, there are inequities in terms of pay and participation that need to be addressed. We were pleased to contribute to the data set used in this report, and for our CEO to advise on the research process. We feel strongly that Canada has a significant opportunity to shape an equitable tech sector that reflects and benefits all Canadians. The report can be accessed here.
Our CEO, Dr. Sarah Saska, along with a host of trailblazing women including Arlene Dickenson and Melissa Sariffodeen, discuss how to drive change in the workplace.
Danny Guillory, Head of Global Diversity and Inclusion at Autodesk, and Feminuity CEO, Dr. Sarah Saska discuss why Canadian tech companies should consider hiring CDOs.
Yahoo Canada's Open Concept is a series about entrepreneurs and innovators who make a difference. Dr. Sarah Saska discusses diversity and the future of Canadian tech.
In a segment about Google's recent global walk-out, our Co-Founder and CEO speaks on CBC's The National about harassment in Canadian tech.
“Whether it’s running a thought-provoking workshop, leading the charge for inclusion internally, championing diversity in venture capital firms or many other worthy initiatives, these diversity and inclusion influencers have inspired us.”
“Diversity can only be our strength if we design for it deliberately and intentionally. What are you doing at your organization?.”
“Understanding our unconscious biases is more important than ever before because organizations are made up of individuals each carrying their own biases. These biases are manifested in an organization’s structures, systems, and processes.”
"Gender is one of many dimensions of diversity it must consider. If we aren't clear on the words and ideas that we’re using, how will we be clear on the solutions?" - Dr. Sarah Saska
"So, instead of asking whether it is unfair to have Pride, it is more useful to ask how we can all do better to bring us to a point where Pride is no longer a necessity, and simply a cause for celebration." - Dr. Sarah Saska
"It is up to us to lead the way because diversity can be Canada’s strength if, and only if, we design it deliberately and intentionally."
"If there’s any industry poised to come up with radical, innovative solutions to a pressing social issue, it’s tech. And if there’s a country to figure out how to work together and shape a future that benefits everyone, it’s Canada."
“I knew that I never wanted to become a professor, that I wanted to leverage research into the real world." - Dr. Sarah Saska
Work With Us
We would love to learn about your organization and discuss how we can support you to embed diversity, equity, and inclusion efforts into everything you do.
Reach out to us at firstname.lastname@example.org.
We gratefully acknowledge that Feminuity was founded on land that is the traditional territory of many nations and we respect the continued connections with the past, present, and future by embedding acts of reconciliation into our daily practice.