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Striving to make better things and to make things better, for everyone.

We partner with innovative companies to build diverse teams, equitable systems, inclusive products, and company cultures where people belong.

About Us

Since 2014, we've supported companies like yours to embed diversity, equity, and inclusion (DEI) into everything you do.

Driven by data, our evidence-based research approach helps you build diverse teams, equitable systems, inclusive products, and company cultures where people belong.

Why fe•mi•nuity?

Our name was inspired by 'feminism' and 'ingenuity.' ‘Ingenuity’ is defined as something clever or inventive, and for us, 'feminism' refers to an equity-based movement that stands to benefit everyone. We believe that the combination of the two can help us all build better things and while also making things better, for everyone.

Diversity, Equity, & Inclusion (DEI)

For us, diversity isn’t a numbers game, it’s a core value. Equity isn’t a one-off initiative, it’s an intentional design choice. And inclusion isn’t a fleeting emotion, it’s a culture.

In our experience working with startups through to Fortune 500 companies, we have learned that an intentional focus on diversity, equity, and inclusion is critical as you grow and scale.

We help you to recognize bias and create transformative change in your company's culture and bottom line.

Are you ready to get started?

Our Approach


Supporting you to align leadership on the importance of this work and to secure the buy-in and resources necessary for your organization to begin its DEI journey.


Driven by data, our evidence-based helps you understand your company's demographics, people's experiences of bias, exclusion, and cultural challenges, as well as the areas where your company is performing well.


Creating a seamless transition between the design of your change strategy and its implementation. We work with you to set clear objectives and key success metrics. We ensure your initiatives are simple and feasible and we plan for ongoing progress tracking.


Supporting you to build internal organizational capacity, as well as to manage and sustain your efforts. We provide ongoing education, resources, and coaching to members of your team to support range of DEI needs.


Working to meet you where you are along your learning journey. From managing bias to inclusive leadership and practices, all of our content is grounded in research and paired with personal discovery exercises, interactive dialogue, and experiential learning exercises.

Our Clients

Freshbooks logo
Intelex logo
Benevity logo
Ceridian logo
Carproof logo
MAS Holdings logo

Our Team

Our team is not featured by seniority, tenure, or area of expertise, our team is featured in alphabetical order according to last names.


Kanchana Arachchi, BAH, MLRHR


Kanchana is a seasoned human resource specialist as well as a researcher in areas relating…

Vashisht Asrani, BSc, MA


Vashisht works as a research and evaluation associate, leading various program evaluation projects in the…

Rebecca Factor, BA, MSc


Rebecca Factor is an associate consultant who works with Feminuity to analyze data and provide…


Chief Barketing Officer

Updated biography coming soon.   Pronouns: He/Him/His

Zachary Habayeb, BA


Zachary Habayeb is a Facilitator and human-centred designer who works with Feminuity to deliver empathetic…

Jobu Kondo, BFA, MDes

Inclusive Designer

Updated biography coming soon. Pronouns: He/Him/His

Ivana Lochhead, BA, MBA

Chief Operating Officer

Ivana Lochhead is a Strategy and Operations Leader with a data-driven and human-centred design approach…

Margaret Milde, BA, MA

Communications Strategist

Margaret is a Communications Strategist who works with Feminuity to share its message of diversity,…

Andrea Rowe, BA, MPA, PhD

Co-Founder & Chief Research Officer

Dr. Andrea Rowe is a Co-Founder and Chief Research Officer at Feminuity. Andrea is an…

Sarah Saska, BAH, MA, PhD

Founder & Chief Executive Officer

Dr. Sarah Saska is the co-founder and CEO of Feminuity.  She is a seasoned academic…

Alison Terpstra, BAH


Alison is a passionate intersectional feminist who uses her background in history and political science…

K.J. Tommy, BAH


K.J. Tommy is an associate consultant who works with Feminuity to function as an interpleural…

Our Insights

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Read our latest report to learn about why we think that belonging is crucial to an organization's diversity and inclusion strategy.

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The Tech for All: Breaking Barriers in Toronto's Innovation Community report is the first of its kind, exploring diversity, inclusion and belonging (DIBs) in Toronto’s tech sector. We're proud that the DIBs Canadian Tech Survey that we developed with our partners at Fortay was used to collect the quantitative data. Check out the report here.

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Our Co-Founder and CEO is pleased to have supported the incredible team at Women in Tech World as an Editorial Advisor on "Canada's Gender Equity Roadmap: A Study of Women in Tech." To date, this research is the most extensive qualitative data set on the experiences of Canadian women in tech. Read the report here.

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Canada is home to a large and growing tech workforce but as the report, "Who are Canada's Tech Workers?" reveals, there are inequities in terms of pay and participation that need to be addressed. We were pleased to contribute to the data set used in this report, and for our CEO to advise on the research process. We feel strongly that Canada has a significant opportunity to shape an equitable tech sector that reflects and benefits all Canadians. The report can be accessed here.

Our Press

Work With Us

We would love to learn about your organization and discuss how we can support you to embed diversity, equity, and inclusion efforts into everything you do.

Let's chat.

Reach out to us at

Land Acknowledgement

We gratefully acknowledge that Feminuity was founded on land that is the traditional territory of many nations and we respect the continued connections with the past, present, and future by embedding acts of reconciliation into our daily practice.