We partner with innovative companies to help them navigate through the unmapped territory of diversity, inclusion, and belonging.

About Us

Founded in 2014, we support innovative companies to embed diversity and inclusion into the core of their business.

Using an evidence-based research approach, paired with industry experience, we support our clients to design better products and processes, to deliver exceptional services, and to build company cultures where employees thrive and feel they belong.

Our team of consists of researchers, consultants, data analysts, facilitators, and inclusive designers and we have worked with clients in Canada, U.S.A., China, Sri Lanka, Japan, and Vietnam, including tech start-ups, government, academic institutions, and corporations.

We know this work is challenging and that there is not a “one-size-fits-all” solution, but we persist because we desire to challenge the status quo.

Our Services

Assess

We conduct assessments to identify areas of bias, inequity, and cultural challenges within companies.

Our evidence-based research approach includes survey data collection and qualitative interviews to start. We synthesize the data and learnings from the survey and interviews and from there, we explore many aspects of an organization, from their company and people processes, to their overall company offerings, to their communications, policies, and working space, as well as their existing diversity and inclusion efforts.

After we conduct our assessment, we synthesize our clients' data and learnings and provide a detailed report of our findings as well as strategic recommendations for our clients.

Design

Data shows that regardless of where you are as an organization, whether as a pre-revenue start-up or an established brand, organizations that embed diversity and inclusion into the core of their business stand to innovate, grow, and outperform the competition.

We partner with our clients to design a strategic roadmap that touches on all relevant aspects of the business, from HR policies and recruitment processes to external communications.

We draw on our team of researchers, consultants, and inclusive designers to develop a strategic roadmap that can be implemented in a sustainable way.

Advise

We offer on-demand advising services to executives, HR and people managers, leaders of employee resource groups, and diversity and inclusion leaders to support them with questions and concerns relating to diversity and inclusion within their organization.

We advise companies (often product and marketing teams) to ensure that their product and service offerings meet the needs of a diverse and inclusive market.

We also support organizations in the inclusive design of conferences and public-facing events.

Educate

We work with people at all stages of the learning journey - from executive leaders through to the junior staff. We come to this work from a place of compassion and empathy; we understand that becoming socially conscious is a challenging and continuous process.

We offer customized content on a range of topics including, but not limited to Unconscious Bias, Allyship, and Inclusive Leadership. We also help clients to understand and discuss current news and navigate difficult conversations within their organization, including sexual harassment in the workplace.

All of our content is action-oriented, grounded in decades of research, and demonstrates our extensive industry experience. To accommodate a range of needs, we also offer one-on-one coaching, group workshops, and keynotes addresses.

Our Clients

Freshbooks logo
Ivey Business School logo
Intelex logo
Benevity logo
Government of Canada logo
Ceridian logo
Carproof logo
MAS Holdings logo

Our Team

Sarah Saska, BAH, MA, PhD

Co-Founder & CEO

Dr. Sarah Saska is an academic turned entrepreneur, working to guide innovation (and the disruption…

Andrea Rowe, BA, MPA, PhD

Co-Founder & Partner

Dr. Rowe is an innovator and policy leader with a track record of excellence in…

Ivana Lochhead, BAH, MBA

COO

Ivana Lochhead is a Brand and Marketing Strategist with a data-driven and human-centered design approach…

Rebecca Factor headshot

Rebecca Factor BAH, MSc

Consultant

A graduate from the MSc program in Industrial/Organizational Psychology at Western University, Rebecca is driven…

Kanchana Arachchi headshot

Kanchana Arachchi, BAH, MLRHR

Facilitator

Bio coming soon! Pronouns: She/Her

Alison Terpstra headshot

Alison Terpstra, BAH

Researcher

Alison is a passionate intersectional feminist who uses her background in history and political science…

Jobu Kondo headshot

Jobu Kondo, BFA, MDes

Inclusive Designer

Bio coming soon!

Malavika Kumaran headshot

Malavika Kumaran, BSc

Data Scientist

Bio coming soon!

Gordon Ramen the dog

Gordon Ramen

Resident Sock Thief

Our core team is supported by a broader team of researchers, consultants, inclusive designers, and data scientists.

Our Insights

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Read our latest report to learn about why we think that belonging is crucial to an organization's diversity and inclusion strategy.

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The Tech for All: Breaking Barriers in Toronto's Innovation Community report is the first of its kind, exploring diversity, inclusion and belonging (DIBs) in Toronto’s tech sector. We're proud that the DIBs Canadian Tech Survey that we developed with our partners at Fortay was used to collect the quantitative data. Check out the report here.

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Our Co-Founder and CEO is pleased to have supported the incredible team at Women in Tech World as an Editorial Advisor on "Canada's Gender Equity Roadmap: A Study of Women in Tech." To date, this research is the most extensive qualitative data set on the experiences of Canadian women in tech. Read the report here.

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Our Co-Founder Dr. Andrea Rowe has published the first comparative case study on Gender and Innovation Policy in Canada and Sweden in the International Journal of Gender and Entrepreneurship. Thereport can be accessed here.

Our Press

Work With Us

Interested in learning more about the work we've done with our clients? Want to see how we can support your organization? Get in touch at hello@feminuity.org.

We are also in the process of building a team of dedicated professionals who are led by a desire to challenge the status quo and a love for people and possibilities. If you would like to join our team, we want to hear from you!