Sarah Saska, BAH, MA, PhD

Founder & Chief Executive Officer

Dr. Sarah Saska is the co-founder and CEO of Feminuity, a strategy firm that partners with leading technology startups through to Fortune 500 companies to embed diversity, equity, and inclusion into the core of their business.

Founded in 2014, Feminuity has partnered with companies like Autodesk, Intact,, and FreshBooks to build diverse teams, design equitable processes, inclusive products, and company cultures where people belong.

The Feminuity approach is evidence-based and data-driven; drawing on data to identify areas of bias, inequity, and cultural challenges and then paired with evidence-based research to align good intentions with meaningful and long-term impact.

Before co-founding Feminuity, Saska led pioneering doctoral research at the intersection of diversity, inclusion, and innovation.  Her research highlighted the need for companies to embed diversity, equity, and inclusion into the core of their business and became the inspiration for Feminuity.

Sarah holds a Ph.D. from Western University, an M.A. from The Institute of Feminist and Gender Studies at University of Ottawa/Université d’Ottawa and a B.A. (Hon) and certification in Sexual and Gender Diversity from the Department of Gender Studies at Queen’s University.  Sarah has worked with various NGOs, non-profits, and women’s funds, and has extensive experience with LGBTQ+ communities, women’s rights and gender equality, and on a leading research trial dedicated to ending sexual violence, engaging bystanders, and building communities of support across Canadian universities.

Sarah has twice been named amongst the Women’s Executive Network’s Top 100 Most Powerful Women in Canada and amongst Culture Amp’s list of “21 Diversity and Inclusion Leaders You Should Know.”  She speaks internationally and is a TEDx speaker, and she’s been featured on CBC’s The National, as well as in Fast Company and The New York Times, to name a few.

She is a member of the Advisory Council for Entrepreneurship at Western University, Pique Fund II, and The MATCH International Women’s Fund and sits on the Board of Directors for Wen-Do Women’s Self Defense.

Sarah lives in Toronto, Canada with her dog, Gordon.

Pronouns: She/Her/Hers